How We Smoke It

Every brisket starts as a whole packer cut. We trim to the right fat ratio, season with a simple pepper-and-salt-forward rub, and load the pits overnight. Real hardwood smoke does the work - no gas assists, no oven finishing. By the time dining rooms open, the meat pulls apart cleanly under a plastic fork, the bark has that mahogany crust, and there's a pink smoke ring that goes a finger-width deep into the slice.

Sliced Vs. Chopped

Sliced shows off the bark and smoke ring - pick this if you're building Poor Boys or eating it on a plate with sides. Chopped has more surface-area bark-to-meat ratio and works better in tacos, chopped BBQ sandwiches, or served straight on a bun.

Ordering Tips

For family dinner: plan on ½ pound of brisket per adult. For a BBQ party: ¾ pound per adult with sides, ⅓ pound if it's one of several meats. Want the easy path - Grab a BBQ Family Order - we'll bundle the brisket with sides, pickles, onions and a loaf of French bread.

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